Insights & Methods.

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Anne Sophie Zurwellen

6 tips for design tests with (large) prototypes

In new and on-going product development, it is not just the development of the product itself...

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Fabienne Hübener

Consumer Research dovetails seamlessly with Dialog Management

isi and dr. wolf communications offer a new service. This innovative strategy adds dialog...

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Marie-Theres Kerl

Video: Test Studio Finder (Interview with Joachim Haag)

Our new website teststudiofinder.com has been online for a few days now. This platform enables our...

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Fabienne Hübener

New service: isi launches the Test Studio Finder

In just a few clicks you will discover the test studio that fits your market research project on...

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Fabienne Hübener

How Immersive Technology is driving Consumer Testing - an Update

Consumer researchers are using Immersive Technology to introduce real life into the laboratory and...

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Anne Sophie Zurwellen

Free eBook: Guidance with Benchmarking

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Fabienne Hübener

Other Cultures, Other Consumer Tests

What is the difference between consumer tests in Europe, the USA, and South East Asia?

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Anne Sophie Zurwellen

6 steps to successful product testing

What are the distinguishing features of a good product test? Our customers return to this question...

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Anne Sophie Zurwellen

Free eBook: Top 5 secrets of efficient HomeUseTesting

If carried out the right way, the HomeUseTest offers a lot of advantages.
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Fabienne Hübener

Overview: Consumer Testing & Corona

How isi succeeded in managing a nearly seamless transition from onsite Lab testing to in-home...

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