--- title: Insights & Methods | isi | immersivereality description: immersivereality | our isi blog for interesting insights and methods in the world of sensory research. --- [![isi. sensory. marketing. research.](https://resources.isi-insights.com/hs-fs/hubfs/isi_logo_transparent_cmyk.png?width=80&height=70&name=isi_logo_transparent_cmyk.png "isi. sensory. marketing. research.")](https://isi-goettingen.de) - Tools & Services - [Blog](https://resources.isi-insights.com/en/blog) - [English](https://resources.isi-insights.com/en/blog/tag/immersivereality) - [Deutsch](https://resources.isi-insights.com/blog/tag/immersivereality) English # Insights & Methods. Tag: Everything product innovation sensory methods insights tips covid19 pack/design news teststudiofinder agile immersivereality sustainability about us consumer nutriscore publication brand panel ###### Posts about ## immersivereality [methods](https://resources.isi-insights.com/en/blog/tag/methods) [product](https://resources.isi-insights.com/en/blog/tag/product) [immersivereality](https://resources.isi-insights.com/en/blog/tag/immersivereality) [publication](https://resources.isi-insights.com/en/blog/tag/publication) ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ##### Fabienne Hübener ### [Immersive Environments offer refined Product Testing](https://resources.isi-insights.com/en/blog/immersive-reality-verfeinert-die-produkttestung) **New isi publication in the journal Food Quality and Preference** [Read more](https://resources.isi-insights.com/en/blog/immersive-reality-verfeinert-die-produkttestung) [product](https://resources.isi-insights.com/en/blog/tag/product) [immersivereality](https://resources.isi-insights.com/en/blog/tag/immersivereality) [innovation](https://resources.isi-insights.com/en/blog/tag/innovation) ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ##### Fabienne Hübener ### [How Immersive Technology is driving Consumer Testing - an Update](https://resources.isi-insights.com/en/blog/wie-immersive-technology-konsumententests-voranbringt-ein-update) **Consumer researchers are using Immersive Technology to introduce real life into the laboratory and...** [Read more](https://resources.isi-insights.com/en/blog/wie-immersive-technology-konsumententests-voranbringt-ein-update) [immersivereality](https://resources.isi-insights.com/en/blog/tag/immersivereality) [innovation](https://resources.isi-insights.com/en/blog/tag/innovation) ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ##### Fabienne Hübener ### [Immersive Reality in the Sensory Laboratory: From Vision to Reality](https://resources.isi-insights.com/en/blog/immersive-reality-im-sensoriklabor-eine-vision-wird-realität) isi has started to use Immersive Context in sensory research. The development gives customers ever... [Read more](https://resources.isi-insights.com/en/blog/immersive-reality-im-sensoriklabor-eine-vision-wird-realität) [![isi insights](https://www.isi-insights.com/hubfs/_isi%20Logo/isi_logo_transparent_darkface.png "isi insights")](http://www.isi-insights.com) Institut für Sensorikforschung und Innovationsberatung GmbH Ascherberg 2 37124 Rosdorf / Göttingen +49 551 499 74 0 [mail@isi-insights.com](mailto:mail@isi-insights.com)   [Imprint](https://www.isi-insights.com/en/imprint) | [Data Privacy](https://www.isi-insights.com/en/privacy) #### Tools & Services - [Product](https://resources.isi-insights.com/en/tools-services/product-testing) - [Pack & Design](https://resources.isi-insights.com/en/tools-services/pack-and-design-testing) - [Idea & Concept](https://resources.isi-insights.com/en/tools-services/idea-and-concept-testing) - [Consumer Insights](https://resources.isi-insights.com/en/tools-services/consumer-insights) - [Brand](https://resources.isi-insights.com/en/tools-services/brand-analysis) - [Agile Methods](https://resources.isi-insights.com/en/tools-services/agile-methods) - [Test Studio Finder](https://resources.isi-insights.com/en/tools-services/teststudiofinder) - [Sensory Self Service](https://3s.isi-goettingen.de/) #### Company - [Contact](https://resources.isi-insights.com/en/contact) - [Jobs](https://jobs.isi-insights.com/de) - [About isi](https://resources.isi-insights.com/en/company/about-us) - [Team](https://resources.isi-insights.com/en/company/team) #### Ressources - [Blog](https://resources.isi-insights.com/en/blog) All Rights Reserved. © 2022 isi GmbH [Follow us on LinkedIn](https://www.linkedin.com/company/15242174/) [Follow us on Facebook](https://www.facebook.com/isiinsights/) [Follow us on Twitter](https://twitter.com/isiinsights) [Follow us on Youtube](https://www.youtube.com/channel/UCYTHvMl42iSFL9w8iS4alkA/featured)