--- title: New Ideas | isi description: Be one of the first to read about our new ideas and innovations in sensory marketing research. --- [![isi. sensory. marketing. research.](https://resources.isi-insights.com/hs-fs/hubfs/isi_logo_transparent_cmyk.png?width=80&height=70&name=isi_logo_transparent_cmyk.png "isi. sensory. marketing. research.")](https://isi-goettingen.de) - Tools & Services - [Blog](https://resources.isi-insights.com/en/blog) - [English](https://resources.isi-insights.com/en/new-ideas) - [Deutsch](https://resources.isi-insights.com/de/new-ideas) English # New Ideas. Tag: Everything agile pack/design teststudiofinder [pack/design](https://resources.isi-insights.com/en/new-ideas/tag/pack-design) ![Image of isi GmbH](https://resources.isi-insights.com/hubfs/Website/Team/Mitarbeiter/website_dummy.jpg) ##### isi GmbH ### [(Pack) Design Decoding](https://resources.isi-insights.com/en/new-ideas/new-ideas/pack-design-decoding?hsLang=en) Product design is one of the most powerful instruments to bring brands to life for consumers. Based on visual, haptic and acoustic impressions,... [Read more](https://resources.isi-insights.com/en/new-ideas/new-ideas/pack-design-decoding?hsLang=en) [teststudiofinder](https://resources.isi-insights.com/en/new-ideas/tag/teststudiofinder) ![Image of isi GmbH](https://resources.isi-insights.com/hubfs/Website/Team/Mitarbeiter/website_dummy.jpg) ##### isi GmbH ### [The (r)evolution of the worldwide search and booking of sensory test studios](https://resources.isi-insights.com/en/new-ideas/die-revolution-in-der-teststudio-suche?hsLang=en) From now on, customers and interested parties have a new platform to search directly for test studios and sensory labs for market research projects... [Read more](https://resources.isi-insights.com/en/new-ideas/die-revolution-in-der-teststudio-suche?hsLang=en) [agile](https://resources.isi-insights.com/en/new-ideas/tag/agile) ![Image of isi GmbH](https://resources.isi-insights.com/hubfs/Website/Team/Mitarbeiter/website_dummy.jpg) ##### isi GmbH ### [Agile Status Test](https://resources.isi-insights.com/en/new-ideas/agile-status-check?hsLang=en) Companies react to the ever changing challenges in innovation by implementing lean, agile innovation processes and frameworks. Eagerness to... [Read more](https://resources.isi-insights.com/en/new-ideas/agile-status-check?hsLang=en) ![Image of isi GmbH](https://resources.isi-insights.com/hubfs/Website/Team/Mitarbeiter/website_dummy.jpg) ##### isi GmbH ### [Sensory product testing in Virtual Enviroment (Virtual Reality)](https://resources.isi-insights.com/en/new-ideas/new-ideas/sensory-product-testing-in-virtual-enviroment-virtual-reality?hsLang=en) Especially for context-sensitive products, it is justified to assume that the consumption context affects consumer’s acceptance and preferences. This... [Read more](https://resources.isi-insights.com/en/new-ideas/new-ideas/sensory-product-testing-in-virtual-enviroment-virtual-reality?hsLang=en) [![isi insights](https://www.isi-insights.com/hubfs/_isi%20Logo/isi_logo_transparent_darkface.png "isi insights")](http://www.isi-insights.com) Institut für Sensorikforschung und Innovationsberatung GmbH Ascherberg 2 37124 Rosdorf / Göttingen +49 551 499 74 0 [mail@isi-insights.com](mailto:mail@isi-insights.com)   [Imprint](https://www.isi-insights.com/en/imprint) | [Data Privacy](https://www.isi-insights.com/en/privacy) #### Tools & Services - [Product](https://resources.isi-insights.com/en/tools-services/product-testing) - [Pack & Design](https://resources.isi-insights.com/en/tools-services/pack-and-design-testing) - [Idea & Concept](https://resources.isi-insights.com/en/tools-services/idea-and-concept-testing) - [Consumer Insights](https://resources.isi-insights.com/en/tools-services/consumer-insights) - [Brand](https://resources.isi-insights.com/en/tools-services/brand-analysis) - [Agile Methods](https://resources.isi-insights.com/en/tools-services/agile-methods) - [Test Studio Finder](https://resources.isi-insights.com/en/tools-services/teststudiofinder) - [Sensory Self Service](https://3s.isi-goettingen.de/) #### Company - [Contact](https://resources.isi-insights.com/en/contact) - [Jobs](https://jobs.isi-insights.com/de) - [About isi](https://resources.isi-insights.com/en/company/about-us) - [Team](https://resources.isi-insights.com/en/company/team) #### Ressources - [Blog](https://resources.isi-insights.com/en/blog) All Rights Reserved. © 2022 isi GmbH [Follow us on LinkedIn](https://www.linkedin.com/company/15242174/) [Follow us on Facebook](https://www.facebook.com/isiinsights/) [Follow us on Twitter](https://twitter.com/isiinsights) [Follow us on Youtube](https://www.youtube.com/channel/UCYTHvMl42iSFL9w8iS4alkA/featured)