(Pack) Design Decoding
Product design is one of the most powerful instruments to bring brands to life for consumers. Based on visual, haptic and acoustic impressions,...
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New Ideas.
The (r)evolution of the worldwide search and booking of sensory test studios
From now on, customers and interested parties have a new platform to search directly for test studios and sensory labs for market research projects...
Agile Status Test
Companies react to the ever changing challenges in innovation by implementing lean, agile innovation processes and frameworks. Eagerness to...
Sensory product testing in Virtual Enviroment (Virtual Reality)
Especially for context-sensitive products, it is justified to assume that the consumption context affects consumer’s acceptance and preferences. This...