--- title: isi DesignDecoding - Our new approach, briefly explained description: Joachim Haag, isi Managing Director, explains briefly how isi DesignDecoding works and how manufacturers and designers can benefit from it. image: https://resources.isi-insights.com/hubfs/Website/Tools%20Services/Verpackung%20und%20Design.jpg --- [![isi. sensory. marketing. research.](https://resources.isi-insights.com/hs-fs/hubfs/isi_logo_transparent_cmyk.png?width=80&height=70&name=isi_logo_transparent_cmyk.png "isi. sensory. marketing. research.")](https://isi-goettingen.de) - Tools & Services - [Blog](https://resources.isi-insights.com/en/blog) - [English](https://resources.isi-insights.com/en/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt) - [Deutsch](https://resources.isi-insights.com/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt) English [<< Back to Blog](https://resources.isi-insights.com/en/blog) [pack/design](https://resources.isi-insights.com/en/blog/tag/pack-design) [news](https://resources.isi-insights.com/en/blog/tag/news) [methods](https://resources.isi-insights.com/en/blog/tag/methods) # isi DesignDecoding - Our new approach, briefly explained ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ###### Fabienne Hübener ###### Share [mailto:?subject=Check%20out%20https://resources.isi-insights.com/en/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt%20&body=Check%20out%20https://resources.isi-insights.com/en/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt&media=https://f.hubspotusercontent10.net/hubfs/7803864/Website/Tools%20Services/Verpackung%20und%20Design.jpg](mailto:?subject=Check%20out%20https://resources.isi-insights.com/en/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt%20&body=Check%20out%20https://resources.isi-insights.com/en/blog/isi-designdecoding-unser-neuer-ansatz-kurz-erklärt&media=https://f.hubspotusercontent10.net/hubfs/7803864/Website/Tools%20Services/Verpackung%20und%20Design.jpg) **On October 24 and 25, the isi team presented the isi DesignDecoding at the "Research & Results 2018" in Munich. The interest was so great that we want to present the new approach to a larger audience. Joachim Haag, isi Managing Director, explains briefly how isi DesignDecoding works and how manufacturers and designers can benefit from it. (Video is in German language)** **[![Subscribe to our blog!](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/7803864/605fec4f-0020-4a26-9e1e-05a0cb28364b.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/7803864/605fec4f-0020-4a26-9e1e-05a0cb28364b)** ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) #### Fabienne Hübener Dr. Fabienne Hübener is a freelance science journalist specializing in the senses and sensory research. She has been writing for our blog since 2017. ###### Blog posts ## Related Articles. [pack/design](https://resources.isi-insights.com/en/blog/tag/pack-design) [news](https://resources.isi-insights.com/en/blog/tag/news) [methods](https://resources.isi-insights.com/en/blog/tag/methods) ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ##### Fabienne Hübener Oct 29, 2018 ### [isi DesignDecoding at Osnabrück University](https://resources.isi-insights.com/en/blog/isi-designdecoding-an-der-hochschule-osnabr%C3%BCck?hsLang=en) **isi and Osnabrück University come together to work on the subject of design. For one semester,...** [Read more](https://resources.isi-insights.com/en/blog/isi-designdecoding-an-der-hochschule-osnabr%C3%BCck?hsLang=en) [pack/design](https://resources.isi-insights.com/en/blog/tag/pack-design) [innovation](https://resources.isi-insights.com/en/blog/tag/innovation) ![Image of Fabienne Hübener](https://resources.isi-insights.com/hubfs/_D3A2747-2-1.jpg) ##### Fabienne Hübener Oct 29, 2018 ### [(Pack)DesignDecoding: an intelligent way to make the effect of design visible](https://resources.isi-insights.com/en/blog/packdesigndecoding-auf-intelligente-art-die-wirkung-von-design-sichtbar-machen?hsLang=en) isi DesignDecoding enables companies to develop the (packaging) design of their products faster and... 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